Xerpay
Design to speed up design itself.
1 month to under 1 week
Testing cycle
45 companies, 60 thousand users
Scale
+45% in billings paid via Xerpay
XerpayControle
The mission
Reduce financial stress for working people and help with their monthly cash flow, so they could handle what life throws at them before payday without turning to credit card interest or loans.
Impact first
User testing cycle dropped from 1 month to under 1 week, a tripling of validation speed. Discovery process documented from scratch.
How I transformed it
Mapping the bottlenecks came first, then automating the finance and legal flows, building a base of recurring testers, and migrating the stack to Figma and Maze with async testing. Opportunity Solution Tree and Double Diamond came next, brought in as method to structure the process.
Data became a shared language
Speed changed the nature of discussions with tech, real data instead of opinion. I designed and ran the process, alignment and decisions were the team's. Findings shared across the whole company became decision input for marketing, sales and support.
What I shipped in product
Product rebranding, new withdrawal flows via PIX, and XerpayControle, a personal finance product, +10% in active users, +45% in billings, -15% in financial stress.
Reflection
I used design to optimize design itself, the literal title of the Product Stars talk. Betterfly acquired Xerpay in 2021, and that was the door into global leadership.
