Betterfly
Four teams, four M&As, one operation.
35 people, 4 countries, 3 languages
Integrated team
4 companies in parallel
Simultaneous M&As
Lead to Global Head in 3 months
Promotion
Visual
01
Impact first
35 people across 4 countries under one single structure. Four M&As integrated in parallel. A global design operation running in three languages.
Visual: Isolated block: 35 people, 4 countries, 3 languages
02
How I integrated
Mapped each team (skill, maturity, autonomy), defined the unified structure, then career paths, multicultural hiring and cross-border rituals.
Visual: Diagram of the unified post-M&A structure
03
Reflection
The only genuinely global leadership moment in the trajectory. With the structure running, I left for a challenge closer to product execution.
