Remessa Online
Design from 0 to exit.
US$229M to EBANX (2021)
Exit
from 1 to 12 people
Design team
from 10 to 300+ employees
Company
Impact first
Design team scaled from 1 to 12 people in 4 years. Signup, transfer and acquisition journeys redesigned. In 2021, EBANX acquired the company for US$229 million.
The decision that mattered most
In a currency exchange fintech, trust is the product. The user is betting real money on a company they just met, and every screen needed to eliminate doubt before asking for action.
From funnel loss to process
Journey mapping, problem clustering, in-person usability testing on the transfer-selection screen: fewer tickets, less doubt, higher mobile conversion.
Role in the exit
I was Head of Design when the Nubank partnership closed, projecting growth from 350 thousand to 1 million customers. Months later, the exit to EBANX. Design didn't cause the exit, but a confusing product never gets there.
