Overview
In 2010, Technos relaunched the Mariner, a watch that had become iconic in 1990s Brazil, with an updated take on its signature interchangeable colored parts. The challenge was to translate that physical sense of play into a browser. I led the design of a website built around a 3D watch viewer that let visitors swap straps, bezels and accents in real time across a full 360° rotation. To deepen the moment, the entire site's color palette shifted to match whatever combination the user assembled, turning product configuration into a moment of brand expression.
