Overview
Embraer's Centro Histórico is the institution's memory keeper, the team responsible for preserving and telling the story of one of Brazil's most consequential industrial companies. They wanted to take that story, until then locked inside archives and printed material, and turn it into something the public could walk through. The brief was an interactive timeline strong enough to carry decades of milestones and emotional enough to feel like it belonged to a company whose entire existence is about flight.
Working in the role of UI design and creative supervision, I led the visual concept that placed each milestone over an endless blue sky, a single deliberate canvas that shared the storytelling work with the content. As the visitor scrolled through years, the sky was the constant; people, aircraft and decisions came and went on top of it. The result balanced editorial depth with the sense of openness, continuity and ambition the institution wanted to project.
