Overview
Embraer's Executive Jets line (Phenom, Legacy and Praetor) competes in one of the smallest and most demanding audiences in aviation: high-net-worth individuals and corporations for whom an aircraft is part vehicle, part identity. The existing website treated this audience like a procurement officer. Each model lived in its own spec page full of dimensions, avionics and range charts, with little of the lifestyle and aspiration that actually moves the purchase decision.
I led the interface redesign in the role of UI design and creative supervision, anchoring the experience in editorial-grade photography, a calmer typographic rhythm and a more confident information hierarchy. Each model now opened with an image of the aircraft in context, a destination, a moment, a feeling, letting the technical depth surface only when the visitor asked for it. The new layouts moved the conversation from features to emotion, without losing the precision that demanding buyers still expected to find.
